At the centre of our work is the role of place in attracting people for economic development.
A place is a space that has meaning for people*. Our work is Placemaking – the planning and development and management of land and infrastructure with and for people. Place has an essential role in economic development. To create great places, we need to design places with those people for whom they are built, adding the value of diverse perspectives and creating connections.
In the knowledge economy, quality of life is a critical determinant of the decision to live and work in a community. In this context, the beauty, dynamism and accessibility of place is a significant contributor to the creation of a highly livable environment where people want to come together.
Great places signal quality of life. And quality of life drives the decision to put down roots. In the knowledge economy, industry and investment follow talent. “Almost 64% of college-educated 25- to 34-year-olds said they looked for a job only after they’d chosen the city where they wanted to live.”*
A focus on creating great places will contribute to the compelling and differentiating value proposition for Nova Scotia on a world stage, which is important not only to attract people to visit and to live, but also to support business growth in strategic sectors.
In the context of tourism, great places attract visitors who are looking for authentic, cultural experiences.** Tourism NS’s strategy directs investment in markets of highest yield including Authentic Experiencers and Cultural Explorers. Our seacoast is a key strength and driver of the decision to visit.**
Attractive urban environmental and cultural experiences are an important aspect of ‘placemaking’ in the innovation and entrepreneurship ecosystems. Great places are central to successful innovation districts.***
Attracting more people to visit, to live and to work in Nova Scotia is a key opportunity. Our unique and spectacular landscape, never more than 67 km from the sea, our diverse people and culture, and the province’s relative affordability position us well to attract people seeking quality of life. Develop Nova Scotia’s new mandate is to lead the placemaking strategy for Nova Scotia with Nova Scotians and will respond to this opportunity to build a province that is irresistible to people.
*Harvard Business Review, Back to the City, May 2010
**Tourism NS Strategy 2017-2022: https://tourismns.ca/tourismstrategy
***One year after: Observations on the rise of innovation districts Bruce Katz, Jennifer S. Vey, Julie Wagner, Wednesday, June 24, 2015